Global Automotive External Airbags Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

This report extensively covers different segments of Global Automotive External Airbags Market and provides an in depth analysis (including revenue analysis for both historic and forecast periods) for all the market segments. In this report, the analysis for every market segment is substantiated with relevant data points and, insights that are generated from analysis of these data points (data trends and patterns).

The market is witnessing significant segmentation based on type, sales channel, and geography, reflecting the diverse landscape of this emerging safety technology. External airbags are being categorized into various types, each offering unique functionalities and applications aimed at enhancing vehicle safety and reducing the severity of collisions.

Sales channels play a crucial role in the distribution and adoption of automotive external airbags, with various channels such as OEMs, aftermarket suppliers, and online retail platforms contributing to market growth. These channels cater to different consumer segments and facilitate the widespread availability of external airbag systems across different regions.

Geographically, the market for automotive external airbags spans across regions such as North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. Each region presents unique opportunities and challenges driven by factors such as regulatory requirements, automotive safety standards, and consumer preferences. As a result, market players are strategically targeting specific geographic regions to capitalize on emerging opportunities and expand their presence in the global automotive external airbags market.

Global Automotive External Airbags Segment Analysis

In this report, the Global Automotive External Airbags Market has been segmented by Type, Sales Channel, and Geography.

Global Automotive External Airbags Market, Segmentation by Type

The Global Automotive External Airbags Market has been segmented by Type into Front Airbags, Inflatable Seat Belts, Curtain Airbags, Side Airbags, and Knee Airbags.

Among the various types available, Front Airbags represent a fundamental safety feature integrated into modern vehicles, deploying rapidly upon collision to cushion occupants from frontal impacts. In addition to Front Airbags, the market includes Inflatable Seat Belts, offering enhanced restraint systems that distribute crash forces more evenly across the body, thereby reducing the risk of injury.

Curtain Airbags are another essential component of automotive external airbag systems, designed to deploy from the vehicle's roofline to protect occupants' heads during side-impact collisions or rollovers. These airbags create a protective barrier between the vehicle's interior and external objects, minimizing the risk of head injuries. Side Airbags are strategically positioned within the vehicle's doors or seats to provide additional protection for occupants in the event of side collisions, complementing the curtain airbag system.

Knee Airbags represent a specialized type of external airbag designed to deploy beneath the dashboard, offering protection for the driver's or front passenger's knees and legs during frontal collisions. By absorbing energy and reducing the risk of lower limb injuries, knee airbags contribute to overall occupant safety and injury prevention. Collectively, these various types of automotive external airbags constitute critical components of modern vehicle safety systems, reflecting ongoing advancements in automotive safety technology and the prioritization of passenger protection.

Global Automotive External Airbags Market, Segmentation by Sales Channel

The Global Automotive External Airbags Market has been segmented by Sales Channel into OEM and Replacement/Aftermarket.

OEM sales channels encompass the integration of external airbag systems directly into vehicles during the manufacturing process by automotive manufacturers. These external airbags are designed, tested, and installed as original components of new vehicles, ensuring seamless integration and compliance with industry safety standards and regulations.

On the other hand, the Replacement/Aftermarket sales channel caters to the demand for external airbag systems as aftermarket components for existing vehicles. Aftermarket airbags may be purchased by vehicle owners or automotive repair shops to replace damaged or worn-out airbag systems in vehicles already on the road. These replacement airbag systems are often manufactured by third-party suppliers and aftermarket manufacturers, providing consumers with options for upgrading or repairing vehicle safety systems beyond the original OEM specifications.

Global Automotive External Airbags Market, Segmentation by Geography

In this report, the Global Automotive External Airbags Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Automotive External Airbags Market Share (%), by Geographical Region, 2024

North America holds a significant share in the automotive external airbags market, driven by stringent safety regulations and the widespread adoption of advanced safety technologies in the region's automotive industry. The presence of major automotive manufacturers and a high demand for safety features contribute to the market growth in this region.

In Europe, a strong focus on automotive safety standards and regulations propels the demand for external airbag systems. The region's automotive sector emphasizes innovation and the integration of advanced safety technologies into vehicles, fostering market growth for external airbags.

The Asia Pacific region is experiencing rapid growth in the automotive external airbags market due to the increasing production and sales of vehicles, particularly in emerging economies such as China and India. Rising consumer awareness regarding vehicle safety and the adoption of stringent safety norms by regulatory authorities drive market expansion in this region.

In the Middle East and Africa (MEA) region, the automotive external airbags market is poised for growth, supported by the growing automotive industry and increasing investments in vehicle safety technologies. Market growth may vary across countries due to differences in infrastructure, regulatory frameworks, and consumer preferences.

Latin America presents opportunities for market growth in the automotive external airbags segment, driven by the rising demand for vehicles and the adoption of safety regulations aimed at reducing road accidents and fatalities. Market dynamics in this region are influenced by factors such as economic conditions, government policies, and consumer preferences for safety-enhancing features in vehicles.

This report provides an in depth analysis of various factors that impact the dynamics of Global Automotive External Airbags Market. These factors include; Market Drivers, Restraints, and Opportunities.

Drivers:

• Stringent safety regulations driving adoption
• Increased focus on vehicle safety
• Growing consumer awareness

• Rising demand for vehicles with advanced safety features - The rising demand for vehicles equipped with advanced safety features stands as a significant driver in the automotive industry. Consumers increasingly prioritize safety when purchasing vehicles, leading to a surge in the demand for cars equipped with an advanced safety technologies. Features such as external airbags, collision avoidance systems, and adaptive cruise control have become key selling points for automakers looking to cater to safety-conscious consumers.

  This demand is driven by various factors, including growing awareness of road safety issues, stricter safety regulations, and advancements in automotive technology. As awareness of the importance of vehicle safety grows among consumers, there is a corresponding increase in the desire for vehicles that offer the latest safety innovations to protect occupants in the event of a collision.

  Regulatory bodies worldwide are implementing more stringent safety standards, compelling automakers to incorporate advanced safety features into their vehicles. These regulations often mandate the inclusion of specific safety technologies to improve vehicle crashworthiness and reduce the severity of accidents, driving the adoption of external airbags and other safety systems.

Restraints:

• Compatibility and integration challenges
• Concerns about reliability and durability
• Maintenance complexity

• Limited consumer awareness - Limited consumer awareness represents a significant restraint in the automotive industry's adoption of external airbags. Despite the advancements in automotive safety technology, many consumers remain unaware of the existence and benefits of external airbags. This lack of awareness can hinder the market growth of external airbags as consumers may not prioritize this feature when purchasing vehicles.

  The complexity of automotive safety systems and the technical nature of external airbags can contribute to consumer confusion and lack of understanding. Without clear and effective communication about the purpose and functionality of external airbags, consumers may overlook this safety feature or perceive it as unnecessary.

  Limited consumer awareness may also lead to misconceptions or concerns about the reliability and effectiveness of external airbags. Without access to accurate information, consumers may question the safety benefits of external airbags and opt for vehicles with more familiar safety features.

Opportunities:

• AI and machine learning integration
• Lightweight materials adoption
• Customization for specific conditions

• Aftermarket sales channel expansion - Expansion into the aftermarket sales channel represents a significant opportunity for the automotive external airbags market. Aftermarket sales channels provide an avenue for selling external airbags as standalone products or as part of safety upgrade kits to vehicle owners who want to enhance the safety features of their existing vehicles.

  By tapping into the aftermarket segment, manufacturers and suppliers can reach a broader customer base beyond new vehicle sales. This includes owners of older vehicles or vehicles without factory-installed external airbags who may be interested in retrofitting their vehicles for improved safety.

  Additionally, aftermarket sales channels offer opportunities for customization and personalization, allowing consumers to choose from a variety of external airbag options based on their vehicle type, budget, and specific safety requirements. This flexibility can cater to diverse consumer preferences and increase the adoption of external airbags across different vehicle segments.

  Aftermarket sales channels enable manufacturers to capitalize on the growing demand for automotive safety upgrades driven by increasing awareness of road safety issues and regulations mandating the use of advanced safety technologies. By strategically expanding into the aftermarket segment, companies can leverage this trend to drive sales growth and establish themselves as leaders in the automotive safety market.

Key players in Global Automotive External Airbags Market include,

• ZF Friedrichshafen AG
• Autoliv Inc.
• Yanfeng (Huayu Automotive Systems Co. Ltd)
• Toyoda Gosei Co. Ltd
• Continental AG
• Joyson Safety Systems
• Hyundai Mobis Co. Ltd
• Sumitomo Corporation
• Jinzhou Jinheng Automotive Safety System Co. Ltd
• Ashimori Industry Co. Ltd

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis