Global Animal Veterinary Ultrasound Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In September 2021, GE Healthcare (US) announced that it had completed its acquisition of BK Medical (US). This acquisition would support the expansion of its Ultrasound business from diagnostics to surgical and therapeutic interventions.

• In August 2021, Esaote SpA (Italy) completed an agreement with Magnet Group (US). This agreement provided Magnet Group members full access to Esaote North America’s comprehensive imaging portfolio and services. This includes the MyLab ultrasound portfolio and the dedicated MRI product line.

The Global Animal Veterinary Ultrasound Market is segmented by product, which includes portable ultrasound devices, stationary ultrasound devices, and handheld ultrasound devices. Portable ultrasound devices are the most rapidly growing segment, driven by the increasing demand for mobile and on-site veterinary care. These devices allow veterinarians to perform ultrasounds in field settings, such as farms or rural areas, offering convenience and cost-effectiveness. Stationary ultrasound devices remain popular in veterinary hospitals and clinics due to their advanced imaging capabilities, providing high-quality diagnostic images. Handheld ultrasound devices, being compact and user-friendly, are also gaining popularity for quick, point-of-care diagnostics in emergency situations or routine check-ups, particularly in small animal practices.

The market is also segmented by type, which includes 2D ultrasound, 3D ultrasound, and Doppler ultrasound. 2D ultrasound is the most common and widely used in veterinary practices for routine imaging applications, such as pregnancy checks in livestock, diagnosing abdominal conditions in small animals, or monitoring internal organs. 3D ultrasound provides more detailed imaging and is used for complex diagnostics, particularly in companion animals and larger animals like horses. Doppler ultrasound, which measures blood flow and the velocity of blood through vessels, is increasingly utilized for cardiovascular assessments, making it particularly valuable in evaluating conditions like heart disease in animals.

The market is segmented by end user, including veterinary clinics, animal hospitals, research institutions, and farms. Veterinary clinics and animal hospitals are the largest end users, driven by the high demand for diagnostic imaging services in companion animal care. These facilities use ultrasound for a wide range of diagnostic purposes, from pregnancy checks to abdominal and soft tissue imaging. Research institutions also use veterinary ultrasound for studies related to animal health and veterinary science, while farms, particularly in livestock management, utilize ultrasound for reproductive monitoring and disease diagnosis, contributing to the growth of the market. Geographically, the Global Animal Veterinary Ultrasound Market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. North America and Europe dominate the market due to advanced veterinary healthcare systems and the widespread use of ultrasound in animal diagnostics. The Asia-Pacific region is expected to experience rapid growth, driven by increasing pet ownership, improvements in veterinary care, and the growing need for diagnostic imaging in both small and large animals. The Latin America and Middle East & Africa markets are also growing as access to veterinary healthcare improves and the demand for advanced diagnostic tools rises.

Global Animal Veterinary Ultrasound Segment Analysis

In this report, the Global Animal Veterinary Ultrasound Market has been segmented by Product, Type, End User, and Geography.

Global Animal Veterinary Ultrasound Market, Segmentation by Product

The Global Animal Veterinary Ultrasound Market has been segmented by Product into Cart-Based Ultrasound Scanners and Compact/Handheld Ultrasound Scanners.

Cart-based ultrasound scanners are traditional, larger units mounted on wheeled carts, allowing for mobility within veterinary clinics and hospitals. These scanners are equipped with advanced features, offering high-resolution imaging, various probe options, and extensive software capabilities for comprehensive diagnostics. Their robust performance and ability to handle a high volume of cases make them ideal for larger veterinary practices and hospitals where detailed and frequent imaging is required. Despite their higher cost and larger footprint, cart-based systems are favored for their superior image quality and diagnostic accuracy.

Compact/handheld ultrasound scanners represent a growing segment within the veterinary ultrasound market. These devices are smaller, portable, and often wireless, making them highly convenient for on-the-go veterinary professionals. The portability of handheld scanners allows veterinarians to perform diagnostics in diverse settings, from clinics to fieldwork, and even in the animal's home. Technological advancements have significantly improved the image quality and functionality of handheld devices, making them a viable alternative to their cart-based counterparts. The increasing demand for point-of-care diagnostics, where immediate and accessible imaging is essential, is driving the adoption of compact/handheld ultrasound scanners.

The choice between cart-based and compact/handheld ultrasound scanners often depends on the specific needs and operational context of the veterinary practice. Cart-based systems are preferred for in-depth examinations and complex cases, benefiting from their comprehensive features and high imaging standards. In contrast, compact/handheld scanners are ideal for veterinarians requiring mobility, quick assessments, and the ability to operate in varied environments. The growing market for handheld devices reflects a broader trend towards more flexible and responsive veterinary care, addressing the diverse demands of modern veterinary practices and enhancing overall animal health management.

Global Animal Veterinary Ultrasound Market, Segmentation by Type

The Global Animal Veterinary Ultrasound Market has been segmented by Type into 2D Ultrasound, Doppler Ultrasound, and 3D/4D Ultrasound.

2D ultrasound is the most widely used and traditional form of ultrasound in veterinary medicine. It provides two-dimensional, real-time imaging of internal body structures, making it essential for routine diagnostics. This type of ultrasound is highly effective for a broad range of applications, including abdominal imaging, pregnancy checks, and detecting organ abnormalities. Its widespread adoption is due to its cost-effectiveness, ease of use, and reliability. Many veterinary practices rely on 2D ultrasound for its ability to deliver clear and immediate insights into an animal’s health status, which is crucial for timely and effective treatment decisions.

Doppler ultrasound adds another layer of diagnostic capability by measuring and visualizing blood flow within the body. This type of ultrasound is particularly valuable for cardiovascular assessments, as it can detect abnormalities in blood flow, such as blockages or irregularities in heart function. Doppler ultrasound is indispensable in diagnosing conditions like heart disease, monitoring blood flow in various organs, and assessing vascular health. The ability to visualize and analyze blood flow dynamics provides veterinarians with critical information that enhances the accuracy of diagnoses and the effectiveness of subsequent treatments, making Doppler ultrasound a growing segment in veterinary diagnostics.

3D/4D ultrasound represents the most advanced technology in veterinary ultrasound imaging, offering three-dimensional images (3D) and real-time moving images (4D). These advanced imaging techniques provide highly detailed views of an animal’s internal structures, allowing for more precise and comprehensive diagnostics. 3D/4D ultrasound is particularly beneficial in complex cases where a detailed anatomical understanding is required, such as in orthopedic assessments, tumor evaluations, and intricate surgical planning. While more expensive and technologically demanding, the superior imaging capabilities of 3D/4D ultrasound are driving its adoption in specialized veterinary practices and advanced diagnostic centers. The growth of this segment reflects the increasing demand for cutting-edge diagnostic tools that can deliver enhanced accuracy and detailed insights into animal health.

Global Animal Veterinary Ultrasound Market, Segmentation by End User

In this report, the Global Animal Veterinary Ultrasound Market has been segmented by End User into Veterinary Clinics and Veterinary Hospitals.

The Global Animal Veterinary Ultrasound Market is segmented by end user into veterinary clinics and veterinary hospitals. Veterinary clinics make up a significant portion of the market due to their prevalence in providing routine animal care and diagnostics. These clinics often use ultrasound for general health check-ups, pregnancy monitoring in companion animals, and assessing internal conditions like organ health, abdominal issues, and soft tissue abnormalities. The growing trend of pet ownership and the increasing demand for affordable and efficient diagnostic tools in small animal practices are driving the adoption of veterinary ultrasound devices in these clinics. Their relatively lower cost and compact design make them suitable for smaller practices, where high-quality yet cost-effective diagnostic solutions are essential.

Veterinary hospitals, which are typically larger facilities that offer specialized services, account for a substantial share of the market as well. These hospitals are equipped with advanced ultrasound technology to handle a wide range of complex diagnostic needs, such as in-depth imaging for serious health conditions, surgical planning, or specialized treatments. Ultrasound devices in these settings are often used for more critical cases, including cardiology, oncology, and abdominal surgery in both companion and larger animals like horses and livestock. As veterinary hospitals often handle emergencies and more complicated cases, the need for high-resolution imaging and advanced ultrasound technology is significant, contributing to the market's growth in this segment.

Geographically, North America and Europe are the leading regions in the animal veterinary ultrasound market, with a high concentration of both veterinary clinics and hospitals offering advanced diagnostic services. The high standard of veterinary care, pet ownership trends, and availability of sophisticated ultrasound equipment in these regions support the demand for ultrasound devices in both settings. The Asia-Pacific region is experiencing rapid growth, driven by increasing pet ownership, higher disposable incomes, and improvements in veterinary healthcare services, thus boosting the demand for veterinary ultrasound in both clinics and hospitals. In Latin America and Middle East & Africa, the market is expanding as veterinary practices increasingly adopt advanced diagnostic tools to meet the growing needs of animal care, particularly in larger animals and livestock management.

Global Animal Veterinary Ultrasound Market, Segmentation by Geography

In this report, the Global Animal Veterinary Ultrasound Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Animal Veterinary Ultrasound Market Share (%), by Geographical Region, 2024

North America holds a substantial share of the veterinary ultrasound market, driven by high pet ownership rates, significant veterinary expenditure, and advanced veterinary healthcare infrastructure. The United States, in particular, leads the market due to the presence of numerous veterinary clinics and hospitals equipped with state-of-the-art diagnostic tools. Technological advancements and the adoption of innovative ultrasound systems further bolster market growth in this region. Canada also contributes to market expansion with growing awareness about animal health and increasing investments in veterinary services. The well-established pet insurance industry in North America supports the uptake of advanced diagnostic procedures, ensuring steady market growth through 2030.

Europe follows closely, with a robust veterinary care framework and rising pet adoption rates. Countries like Germany, the United Kingdom, and France are significant contributors to the market, driven by strong veterinary associations and regulations promoting animal health. The European market is characterized by a high demand for advanced veterinary diagnostic tools, including ultrasound systems, due to increasing awareness about preventive healthcare for pets and livestock. Government initiatives and subsidies aimed at improving animal health standards further stimulate market growth. The trend towards mobile veterinary services is also gaining traction in Europe, enhancing the adoption of portable and handheld ultrasound devices across the region.

The Asia Pacific region is expected to witness the fastest growth in the veterinary ultrasound market during the forecast period. Factors such as increasing pet ownership, rising disposable incomes, and growing awareness about animal welfare drive market expansion. Countries like China, India, and Japan are at the forefront, with substantial investments in veterinary infrastructure and the adoption of advanced diagnostic technologies. The livestock industry in this region also plays a critical role, with ultrasound being essential for managing animal health and productivity. The expanding middle class, coupled with urbanization, leads to higher demand for companion animal healthcare services, thereby propelling market growth. Additionally, favorable government policies and initiatives aimed at improving veterinary services contribute to the positive market outlook in the Asia Pacific region through 2030.

The Middle East and Africa and Latin America regions are also experiencing growth in the veterinary ultrasound market, albeit at a slower pace compared to other regions. In the Middle East and Africa, market growth is driven by increasing investments in veterinary healthcare infrastructure and the rising importance of livestock management. Countries like South Africa and the UAE are notable markets within this region. In Latin America, Brazil and Argentina are key markets due to their large livestock populations and growing pet ownership. Economic development and improving veterinary services in these regions are expected to enhance the adoption of ultrasound technology over the forecast period. While challenges such as limited access to advanced veterinary care in rural areas persist, ongoing efforts to improve animal health standards and veterinary education are anticipated to support market growth in these regions from 2020 to 2030.

This report provides an in depth analysis of various factors that impact the dynamics of Global Animal Veterinary Ultrasound Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Increasing Pet Adoption
• Rising Awareness Of Animal Health
• Growing Demand For Livestock Monitoring

• Government Initiatives For Animal Healthcare - Governments worldwide are increasingly recognizing the importance of animal health as a critical component of public health, agricultural productivity, and overall economic stability. These initiatives often encompass a wide range of activities including funding for veterinary research, development of policies to ensure the welfare of livestock and pets, and the implementation of disease surveillance and control programs. By promoting animal healthcare, governments aim to prevent zoonotic diseases, ensure food safety, and support the livelihoods of farmers and pet owners. These measures are particularly crucial in regions where agriculture plays a significant role in the economy and where outbreaks of animal diseases can have devastating consequences.

  Several key programs and policies exemplify government efforts to bolster animal healthcare. For instance, many countries have established national veterinary services that provide regular health check-ups, vaccinations, and emergency care for livestock and pets. These services are often supported by government funding and are aimed at both preventing disease outbreaks and responding swiftly when they occur. Additionally, governments are investing in advanced diagnostic tools and technologies, including veterinary ultrasound equipment, to enhance the accuracy and efficiency of animal health assessments. Policies promoting the training and education of veterinary professionals are also critical, ensuring that there is a skilled workforce capable of addressing the diverse health needs of animals.

  The impact of these government initiatives is multifaceted. Improved animal health leads to higher productivity in the agricultural sector, as healthier livestock yield more and better-quality products. This, in turn, enhances food security and can contribute to economic growth. Furthermore, by controlling and preventing diseases in animals, these initiatives help reduce the risk of zoonotic diseases, thereby protecting human health. Looking ahead, continued investment in veterinary infrastructure, research, and technology, along with international cooperation on animal health issues, is likely to further enhance the effectiveness of these initiatives. As the global community becomes more interconnected, the role of government initiatives in animal healthcare will be increasingly vital in ensuring sustainable and resilient health systems for both animals and humans.

Restraints

• Lack Of Skilled Professionals
• Limited Awareness In Developing Regions
• Stringent Regulatory Policies

• Maintenance And Operational Challenges - Maintenance and operational challenges are significant barriers in the effective use of veterinary ultrasound equipment within the global animal healthcare market. These challenges encompass a range of issues, from the complexity of the equipment to the environmental conditions in which they are used. Veterinary ultrasound machines, while providing critical diagnostic capabilities, require regular maintenance to ensure their accuracy and functionality. Inadequate maintenance can lead to equipment malfunctions, which not only disrupt veterinary services but can also result in misdiagnoses, ultimately affecting animal health outcomes.

  One of the primary challenges is the technical complexity of veterinary ultrasound equipment. These machines are sophisticated devices that need regular calibration, software updates, and, occasionally, replacement of parts. Many veterinary clinics, especially in rural or underserved areas, lack the resources or trained personnel to perform these tasks effectively. Additionally, the environmental conditions in which these machines are used can pose operational challenges. For example, in agricultural settings, dust, moisture, and extreme temperatures can adversely affect the equipment's performance and longevity. Ensuring that the devices are kept in optimal conditions requires significant effort and resources, which can be a constraint for many veterinary practices.

  Financial constraints also play a critical role in the maintenance and operational challenges faced by veterinary ultrasound users. The high cost of acquiring, maintaining, and repairing these devices can be prohibitive for small veterinary clinics and independent practitioners. Often, the budget allocated for veterinary services does not sufficiently cover the ongoing expenses related to equipment upkeep. Furthermore, there is a noticeable gap in training and expertise required to operate and maintain these complex machines. Many veterinary professionals may not have the necessary training to troubleshoot and resolve technical issues, leading to reliance on external service providers, which can be both costly and time-consuming. Addressing these challenges requires comprehensive strategies that include funding support, training programs, and the development of more robust and user-friendly equipment to ensure that veterinary ultrasound technology can be effectively utilized in diverse settings.

Opportunities

• Telemedicine Integration
• Innovations In Portable Devices
• Collaborations With Research Institutions

• Customized Veterinary Solutions - The demand for customized veterinary solutions has grown significantly as the field of veterinary medicine advances and becomes more specialized. Traditional one-size-fits-all approaches to animal healthcare are increasingly being replaced by tailored solutions that address the unique needs of different species, breeds, and individual animals. Customized veterinary solutions encompass a range of services, from personalized diagnostics and treatment plans to specialized medical equipment and therapeutic interventions. These solutions are designed to enhance the effectiveness of treatments, improve animal welfare, and ensure better health outcomes across diverse animal populations. By leveraging advancements in technology, genetics, and clinical research, veterinarians can now offer more precise and individualized care.

  Technological advancements play a pivotal role in the development of customized veterinary solutions. Innovations such as advanced imaging technologies, including high-resolution veterinary ultrasound, allow for more accurate diagnostics and monitoring of animal health conditions. Additionally, the integration of artificial intelligence (AI) and machine learning in veterinary practices enables the development of predictive models for disease diagnosis and treatment planning. These technologies can analyze vast amounts of data to identify patterns and recommend personalized treatment protocols, enhancing the precision of veterinary care. Moreover, ongoing research in genomics and biotechnology is paving the way for genetic testing and tailored breeding programs, helping to prevent hereditary diseases and improve the overall health and productivity of livestock and companion animals.

  The benefits of customized veterinary solutions are manifold. For pet owners, personalized care plans ensure that their animals receive the most effective treatments, reducing the risk of adverse reactions and improving recovery times. For livestock producers, tailored health management strategies can enhance productivity, reduce disease outbreaks, and increase the sustainability of farming operations. Looking ahead, the future of veterinary medicine is likely to see even greater emphasis on customization, driven by continued technological innovation and deeper understanding of animal biology. Collaborative efforts between veterinarians, researchers, and technology developers will be crucial in expanding the scope of customized solutions, ultimately leading to more sophisticated, efficient, and humane healthcare practices for animals worldwide.

Key players in Global Animal Veterinary Ultrasound Market include :

• GE Healthcare
• Esaote Spa
• Mindray Medical International Co. Ltd
• Siemens AG
• Fujifilm Holdings
• Heska Corporation
• Samsung Medison
• Diagnostic Imaging
• IMV Imaging

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis