Global Amaranth Oil Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In 2020, Russian Oliva launched a new website to enhance product accessibility for consumers, aiming to expand its digital customer base. This strategic move is expected to drive revenue growth within the amaranth oil market by offering a user-friendly platform for purchasing amaranth oil products.
• In February 2020, Ardent Mills announced plans to expand its specialty grain operations and The Annex by Ardent Mills (The Annex) by acquiring Andean Naturals, Inc.'s quinoa procurement, cleaning, and manufacturing plant in Yuba City, California.

The Global Amaranth Oil Market is segmented by application, distribution channel, and geography. In terms of application, the market is divided into dietary supplements, food and beverages, cosmetics and personal care, and others. Dietary supplements represent a significant segment, driven by amaranth oil’s health benefits, including its rich omega-3 fatty acid content and potential cardiovascular advantages. In the food and beverages sector, amaranth oil is used for its mild flavor and nutritional benefits, enhancing the health profile of various products. The cosmetics and personal care segment is also substantial, with amaranth oil being incorporated into skincare and haircare products due to its moisturizing and anti-aging properties.

By distribution channel, the amaranth oil market is categorized into online retail, supermarkets and hypermarkets, specialty stores, and others. Online retail is a rapidly growing channel, offering consumers convenient access to a wide range of amaranth oil products and detailed product information. Supermarkets and hypermarkets remain important for reaching a broad audience, providing amaranth oil in both its pure and blended forms. Specialty stores, including health food stores and natural product retailers, cater to consumers seeking premium or niche products, contributing to the market’s diversity. Each distribution channel offers unique advantages, influencing consumer purchasing behavior and market dynamics.

The Global Amaranth Oil Market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America and Europe are key markets, driven by high consumer awareness of health and wellness benefits and robust demand for natural and organic products. In Asia Pacific, the market is expanding due to growing interest in natural health products and increasing disposable incomes. Latin America and the Middle East & Africa are emerging regions, where rising awareness of amaranth oil’s benefits and expanding consumer markets contribute to the market’s growth. Each region’s market dynamics are shaped by local consumer preferences, regulatory environments, and economic conditions.

Global Amaranth Oil Segment Analysis

In this report, the Global Amaranth Oil Market has been segmented by Extraction Type, Application, Distribution Channel and Geography.

Global Amaranth Oil Market, Segmentation by Extraction Type

The Global Amaranth Oil Market has been segmented by Extraction Type into Cold Pressed, Supercritical CO2 Extraction, Organic Solvent and Others.

The cold-pressed extraction is one of the most popular methods, valued for its ability to preserve the natural nutrients and flavor of amaranth oil. This method involves mechanically pressing the seeds to extract the oil without the use of heat, which helps maintain the oil’s rich content of essential fatty acids, antioxidants, and vitamins. Cold-pressed amaranth oil is often preferred by health-conscious consumers and is widely used in dietary supplements and premium food products.

Supercritical CO2 extraction is another advanced method employed in the production of amaranth oil. This technique uses supercritical carbon dioxide to extract the oil, ensuring high purity and potency. The supercritical CO2 method is known for its efficiency and ability to preserve delicate compounds within the oil, such as squalene. This extraction type is favored in the cosmetics and personal care industries due to its ability to produce high-quality, concentrated oil that retains its beneficial properties. The method also aligns with increasing consumer demand for high-purity and eco-friendly products.

Organic solvent extraction is utilized less frequently but remains an important method in the amaranth oil market. This technique involves using organic solvents to dissolve and extract the oil from the seeds. While it can be more cost-effective, it requires careful handling to ensure that solvent residues are minimized and that the final product meets safety standards. This method is often used in larger-scale production where cost considerations are significant. The "Others" category includes alternative extraction methods that may be employed based on specific processing requirements or technological advancements. Each extraction type offers distinct advantages, influencing the oil’s quality, cost, and suitability for various applications.

Global Amaranth Oil Market, Segmentation by Application

The Global Amaranth Oil Market has been segmented by Application into Cosmetic & Personal Care, Pharmaceutical, Food Supplements, Aromatics and Others.

The cosmetic and personal care sector, amaranth oil is valued for its rich nutrient profile, including high levels of squalene, antioxidants, and essential fatty acids. These properties make it a popular ingredient in skincare products, where it contributes to hydration, anti-aging effects, and overall skin health. Its inclusion in cosmetic formulations helps enhance product efficacy and appeal to consumers seeking natural and beneficial ingredients.

In the pharmaceutical industry, amaranth oil is used for its potential health benefits and therapeutic properties. The oil's high content of linoleic acid and other bioactive compounds supports its application in supplements and treatments aimed at improving cardiovascular health, boosting immunity, and managing inflammation. Its use in pharmaceuticals underscores the growing interest in natural oils for medicinal purposes and the emphasis on incorporating health-promoting ingredients into therapeutic products.

The food supplements segment also represents a significant application area for amaranth oil. Its nutritional benefits, including omega-3 and omega-6 fatty acids, make it an attractive ingredient for dietary supplements aimed at supporting overall health and wellness. Amaranth oil's role in this sector highlights its versatility and the increasing consumer demand for functional foods and supplements that offer nutritional advantages. Additionally, the aromatics and "Others" categories encompass additional uses of amaranth oil in various niche applications, further demonstrating the oil's broad utility and market potential.

Global Amaranth Oil Market, Segmentation by Distribution Channel

The Global Amaranth Oil Market has been segmented by Distribution Channel into Direct Sales, Retail Stores, and Specialty Stores.

The global amaranth oil market is categorized into three main distribution channels: direct sales, retail stores, and specialty stores. Direct sales offer manufacturers the opportunity to engage directly with customers, enabling personalized interactions and potentially higher profit margins by cutting out intermediaries. This channel is often favored by companies targeting industrial or bulk buyers, as it ensures greater control over pricing and product quality.

Retail stores serve as a prominent channel for the sale of amaranth oil, providing easy access to a wide customer base. Supermarkets, hypermarkets, and independent retail outlets play a crucial role in reaching end consumers, especially in urban and suburban areas. This channel thrives on convenience and brand visibility, making it particularly suitable for companies seeking to attract health-conscious buyers and expand their market presence.

Specialty stores focus on catering to niche markets, such as organic or wellness-focused consumers. These stores often emphasize premium and health-related products, making them an ideal platform for high-quality amaranth oil. With knowledgeable staff and tailored offerings, specialty stores help build brand credibility and loyalty among a specific segment of customers who prioritize quality over cost.

Global Amaranth Oil Market, Segmentation by Geography

In this report, the Global Amaranth Oil Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Amaranth Oil Market Share (%), by Geographical Region, 2024

North America, particularly the United States and Canada, is a significant market driven by high consumer awareness and a strong focus on health and wellness. The demand for natural and organic products is robust, with amaranth oil gaining popularity for its nutritional and cosmetic benefits. This region benefits from advanced distribution networks and a well-established market for dietary supplements and premium personal care products.

In Europe, the market for amaranth oil is expanding due to increasing consumer interest in natural and sustainable ingredients. Countries like Germany, France, and the United Kingdom are leading markets where amaranth oil is incorporated into both dietary supplements and cosmetic formulations. The region’s stringent regulatory standards and emphasis on eco-friendly products further boost the demand for high-quality amaranth oil. The European market is characterized by a strong presence of specialty stores and online retail channels that cater to health-conscious consumers.

Asia Pacific is witnessing rapid growth in the amaranth oil market, driven by rising disposable incomes, increasing health awareness, and a growing interest in natural health products. Major markets in this region, such as China, India, and Japan, are experiencing expanding demand for amaranth oil in both dietary and cosmetic applications. The Middle East & Africa and Latin America are emerging regions with growing market potential. In these regions, increased awareness of health benefits and expanding retail networks contribute to the rising adoption of amaranth oil. As these markets develop, they present new opportunities for market growth and diversification.

This report provides an in depth analysis of various factors that impact the dynamics of Global Amaranth Oil Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Health Benefits
• Nutritional Value

• Natural Ingredients- Natural ingredients are a significant driving force in the Global Amaranth Oil Market, as consumers increasingly seek products that offer health benefits and sustainability. Amaranth oil, derived from the seeds of the amaranth plant, is valued for its high content of essential fatty acids, antioxidants, and vitamins. Its natural origin and nutritional profile make it an attractive choice for health-conscious consumers looking for plant-based alternatives to conventional oils. The oil’s rich content of squalene and other bioactive compounds enhances its appeal in dietary supplements and personal care products, where natural ingredients are highly prized for their efficacy and safety.

  In the cosmetics and personal care industry, the demand for natural ingredients is driving the incorporation of amaranth oil into skincare and haircare products. The oil's moisturizing properties and its role in promoting skin elasticity and reducing signs of aging are key factors in its growing popularity. Amaranth oil's natural composition aligns with the increasing consumer preference for products free from synthetic additives and harsh chemicals. Its gentle yet effective nature makes it a sought-after ingredient in premium and eco-friendly beauty formulations, catering to the rising trend of natural and organic personal care.

  The focus on natural ingredients also impacts the dietary supplement sector, where amaranth oil is valued for its health benefits. The oil's high omega-3 fatty acid content supports cardiovascular health and overall well-being, making it a desirable addition to health supplements. As consumers become more aware of the benefits of natural, nutrient-dense foods, the demand for amaranth oil as a dietary supplement is expected to grow. Its natural source and health-promoting properties align with the broader trend towards cleaner, more sustainable nutrition solutions, driving market growth in the dietary segment.

Restraints:

• High Cost
• Limited Availability

• Supply Instability - Supply instability in the Global Amaranth Oil Market can significantly impact production and distribution across various applications. One primary factor contributing to this instability is the limited geographical distribution of amaranth cultivation. Amaranth is grown primarily in specific regions, and its production is concentrated in countries like India, China, and parts of South America. Variations in climate, agricultural practices, and crop yields in these regions can lead to fluctuations in the availability of raw amaranth seeds, affecting the overall supply of amaranth oil.

  The production of amaranth oil involves a complex extraction process that requires specialized equipment and technology. Inconsistent quality of raw materials, along with variations in extraction efficiency, can impact the stability of oil production. Small-scale or irregular production facilities may face challenges in maintaining consistent output, leading to variability in supply. Furthermore, any disruptions in the supply chain, such as transportation issues or logistical challenges, can exacerbate supply instability and affect the availability of amaranth oil in the market.

  Environmental factors and market demand also play a role in supply instability. Fluctuations in demand for amaranth oil across different applications—such as cosmetics, pharmaceuticals, and food supplements—can create imbalances in supply and demand dynamics. Additionally, environmental conditions such as droughts or adverse weather events can impact amaranth cultivation, leading to reduced crop yields and supply shortages. Addressing these challenges requires strategic planning, investment in robust production and supply chain infrastructure, and efforts to diversify sourcing and cultivation practices to enhance the stability of amaranth oil supply in the global market.

Opportunities:

• Nutritional Enhancement
• Skin Care

• Functional Foods- Functional foods are a key driver of the Global Amaranth Oil Market, reflecting a growing consumer focus on health and wellness through diet. Amaranth oil, rich in essential fatty acids, antioxidants, and vitamins, fits well within the functional foods category due to its potential health benefits. Its high omega-3 fatty acid content supports cardiovascular health and contributes to overall well-being. The oil’s inclusion in functional foods is driven by consumer demand for natural products that offer nutritional advantages beyond basic dietary needs, helping to enhance immune function, support heart health, and improve general vitality.

  The incorporation of amaranth oil into functional foods leverages its health-promoting properties to appeal to health-conscious consumers. It is used as an ingredient in various products such as dietary supplements, health bars, and fortified foods. The oil's mild flavor and rich nutrient profile make it suitable for enhancing the nutritional content of a wide range of food products. Its role in functional foods is further supported by ongoing research highlighting its benefits, which encourages food manufacturers to include it as a functional ingredient in their formulations.

  As the functional foods market expands, amaranth oil is gaining attention for its potential to provide health benefits in a convenient and accessible form. The growing awareness of the importance of nutrition in disease prevention and overall health drives the demand for functional foods that incorporate ingredients like amaranth oil. This trend is supported by the increasing availability of health-focused products and the rise of personalized nutrition. As consumers continue to prioritize health and wellness, the role of amaranth oil in functional foods is expected to grow, contributing to the market's expansion and innovation.

Key players in Global Amaranth Oil Market include:

• FLAVEX Naturextrakte GmbH (Germany)
• Ziani Organic Oils (Germany)
• Sunsoil Pvt. Ltd (India)
• Nature Pure Extracts Inc (India)
• O&3 Limited (U.K.)
• Plamil (U.K.)
• Amrtamyawellness (India)
• Aryan Group (India)
• Zhejiang Binmei Biotechnology Co., Ltd. (China)
• BIOMETRIC LIFESCIENCES (India)

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis