Global Air Fryer Meal Kits Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In March 2023, Philips launched its new Airfryer XXL in the United States. The new air fryer has a larger capacity than the previous model, making it ideal for families.

• In February 2023, Tefal launched its new Actifry Genius XL in Europe. The new air fryer has a number of new features, including a built-in recipe book and a timer.

The Global Air Fryer Meal Kits Market is segmented by Type into three key categories: Starter Kit, Full Kit, and Weekly Kit. The Starter Kit is ideal for first-time users, offering a basic selection of ingredients and recipes designed for quick and easy cooking. This segment is gaining traction as air fryer popularity grows, with consumers seeking an introduction to air fryer meal kits. The Full Kit offers a complete meal, typically with a variety of ingredients and instructions to make a more elaborate dish, catering to consumers who prefer a full, pre-portioned meal without the hassle of planning. The Weekly Kit is designed for repeat use, providing a selection of meals to be prepared throughout the week. This kit is particularly popular with busy individuals or families looking for healthy, convenient options for multiple meals, contributing to the growing demand for subscription-based services.

The market is also segmented by Distribution Channel, which includes In Store and Online sales. In Store distribution remains a significant channel, allowing consumers to purchase meal kits directly from supermarkets and specialty food stores. This method provides a sense of immediacy and convenience for consumers who want to buy meal kits on the spot. On the other hand, Online sales have seen rapid growth, driven by the increasing popularity of e-commerce and the demand for home delivery services. Online platforms offer consumers the convenience of shopping from home, subscribing to meal kit services, and having products delivered directly to their door, which has become a preferred option for tech-savvy and convenience-oriented shoppers.

The Product segmentation further divides the market into Vegetarian Kits, Non-Vegetarian Kits, and Vegan Kits. Vegetarian Kits appeal to consumers who are not strictly vegan but prefer plant-based meals, offering a wide variety of dishes with vegetables, grains, and dairy. Non-Vegetarian Kits cater to those who want meat-based meals, including chicken, beef, and fish options. The Vegan Kits segment is seeing a notable increase, driven by the rise in plant-based diets and ethical consumerism. Additionally, the market is segmented by End User into Households and Commercial segments. Households form the largest portion of the market, driven by the growing demand for convenient, healthy meal options for individuals and families. The Commercial sector includes restaurants, cafes, and food services that utilize air fryer meal kits to provide quick and nutritious meals to their customers, enhancing the appeal of air fryer technology in professional kitchens. Each of these segments reflects the diverse ways in which air fryer meal kits are being adapted to meet the needs of both individual consumers and food service providers.

Global Air Fryer Meal Kits Segment Analysis

In this report, the Global Air Fryer Meal Kits Market has been segmented by Type, Distribution Channel, Product, End USer, and Geography.

Global Air Fryer Meal Kits Market, Segmentation by Type

The Global Air Fryer Meal Kits Market has been segmented by Type into Starter Kit, Full Kit and Weekly Kit.

These kits typically include basic ingredients and simple recipes that are easy to follow, allowing users to get acquainted with the cooking process and the benefits of air frying. Starter Kits often come with instructional guides or links to tutorial videos, making them ideal for beginners who want to explore the convenience and health benefits of air frying without committing to a more extensive meal plan.

Full Kits are more comprehensive and are aimed at consumers who are already familiar with air fryers and are looking for a complete meal solution. These kits include a wider variety of ingredients and more elaborate recipes, providing everything needed to prepare a full meal, including appetizers, main courses, and sometimes even desserts. Full Kits cater to consumers who want to enjoy the convenience of meal kits while also experimenting with more complex and diverse dishes. They often include pre-portioned ingredients to reduce food waste and ensure that each meal is balanced and nutritious.

Weekly Kits are subscription-based offerings that provide consumers with a week’s worth of meals, delivered on a regular basis. These kits are designed for busy individuals or families who want to save time on meal planning and grocery shopping. Weekly Kits offer a rotating menu of recipes, ensuring variety and preventing meal fatigue. They are particularly popular among consumers with hectic schedules, as they provide the convenience of having pre-planned meals ready to cook throughout the week. The subscription model also allows for customization based on dietary preferences and portion sizes, making Weekly Kits a flexible and convenient option for maintaining a healthy and varied diet.

Global Air Fryer Meal Kits Market, Segmentation by Distribution Channel

The Global Air Fryer Meal Kits Market has been segmented by Distribution Channel into In Store and Online.

In-Store distribution channels include supermarkets, hypermarkets, and specialty stores. These physical retail locations allow consumers to see and select meal kits in person, providing the opportunity to make spontaneous purchases. The tactile experience of shopping in-store can be appealing for those who prefer to inspect products before buying. Additionally, in-store promotions, discounts, and the ability to consult with store staff can enhance the shopping experience. In-store distribution is particularly advantageous for consumers who seek immediate gratification and prefer to shop for their meal kits as part of their regular grocery shopping routine.

Online distribution channels have gained significant popularity, especially in the wake of the COVID-19 pandemic, which accelerated the shift towards e-commerce. Online channels include e-commerce platforms, brand websites, and subscription-based services. The convenience of online shopping allows consumers to browse a wide variety of meal kits from the comfort of their homes and have them delivered directly to their doorstep. Online platforms often offer greater customization options, such as dietary preferences and portion sizes, and enable easy access to customer reviews and ratings. Subscription services for weekly or monthly meal kit deliveries are particularly popular, providing a hassle-free way to maintain a consistent supply of meal kits without the need to reorder each time.

Global Air Fryer Meal Kits Market, Segmentation by Product

The Global Air Fryer Meal Kits Market has been segmented by Product into Vegetarian Kits, Non-Vegetarian Kits, and Vegan Kits.

Vegetarian Kits are designed for individuals who prefer plant-based diets, offering a variety of recipes that exclude meat and fish but may include dairy and eggs. These kits often feature a selection of vegetables, grains, legumes, and plant-based proteins like tofu or tempeh, providing nutritious and flavorful meal options that appeal to vegetarians and flexitarians alike. Vegetarian meal kits are popular among consumers seeking to incorporate more plant-based foods into their diets for health, environmental, or ethical reasons.

Non-Vegetarian Kits cater to consumers who include meat or seafood in their diets. These kits typically offer a range of recipes featuring poultry, beef, pork, fish, or seafood, combined with complementary ingredients such as vegetables, grains, and sauces. Non-Vegetarian Kits provide convenience and variety for meat lovers looking to explore new flavors and culinary experiences without the hassle of meal planning and grocery shopping. They are particularly appealing to individuals and families who enjoy the taste and nutritional benefits of incorporating animal proteins into their meals.

Vegan Kits are specifically tailored for consumers following a strict plant-based diet that excludes all animal products, including meat, dairy, eggs, and honey. These kits offer recipes that are entirely free from animal-derived ingredients, focusing on plant-based proteins, whole grains, vegetables, fruits, and plant-based dairy alternatives. Vegan meal kits cater to vegans and individuals seeking ethical and sustainable food choices, providing convenient options for preparing balanced and satisfying meals at home. The growing popularity of veganism and plant-based diets has fueled the demand for Vegan Kits in the air fryer meal kits market, offering diverse and flavorful plant-powered meals that support a healthy lifestyle.

Global Air Fryer Meal Kits Market, Segmentation by End User

The Global Air Fryer Meal Kits Market has been segmented by End User into Households and Commercial.

The Global Air Fryer Meal Kits Market is segmented by End User into two primary categories: Households and Commercial. The Households segment dominates the market, driven by the growing consumer interest in convenient, healthy meal solutions that align with modern cooking trends. Air fryers have become a popular kitchen appliance in households due to their ability to cook meals with less oil, making them a healthier option. Meal kits designed for air fryers cater to consumers who want quick and easy preparation, offering pre-portioned ingredients and instructions. This trend aligns with the increasing demand for convenience in meal preparation, as consumers look for time-saving options without compromising on nutrition or taste.

The Commercial segment refers to the use of air fryer meal kits in food service establishments such as restaurants, cafes, and catering businesses. As the popularity of air fryers continues to rise, commercial kitchens are increasingly adopting this technology to streamline their cooking processes. Air fryer meal kits in this sector allow businesses to offer a diverse range of quick, healthy, and consistent meals to customers. They provide a solution for high-volume food preparation while maintaining the quality and taste that consumers expect. The commercial use of air fryers also supports food safety and consistency, as the kits are designed to be easy to handle and require minimal training for staff.

Both the Households and Commercial segments reflect the versatility and growing appeal of air fryer meal kits. While households prioritize convenience and health, commercial establishments are looking for cost-effective, efficient, and innovative ways to meet consumer demand for healthier, quick meal options. The segmentation of the market into these two end-user categories highlights the broad potential of air fryer meal kits across different sectors of the food industry, catering to a wide range of consumer needs from home cooks to professional chefs.

Global Air Fryer Meal Kits Market, Segmentation by Geography

In this report, the Global Air Fryer Meal Kits Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Air Fryer Meal Kits Market Share (%), by Geographical Region, 2024

North America, as a mature market with a strong penchant for convenient and health-conscious food solutions, is expected to maintain its leadership position. The region's robust adoption of air fryer appliances coupled with increasing consumer awareness regarding healthier eating habits will drive substantial demand for meal kits tailored for these devices. Innovations in recipe offerings and online distribution platforms are likely to further propel market expansion in this region.

In Europe, a similar trend towards healthier eating and convenience is forecasted to boost the air fryer meal kits market. Countries across the continent are embracing air fryer technology, driven by lifestyle changes and a preference for home-cooked meals that replicate restaurant-quality dishes without excessive oil. The market in Europe is expected to witness significant growth as consumers seek diverse culinary experiences and personalized meal solutions delivered through both online channels and traditional retail outlets.

Asia Pacific presents a burgeoning market opportunity fueled by rapid urbanization, increasing disposable incomes, and a growing awareness of health and wellness. Countries like China, India, and Japan are witnessing a surge in demand for air fryer meal kits as consumers adopt modern cooking technologies and look for convenient meal options that cater to diverse dietary preferences. The region's vast population and evolving consumer tastes are likely to drive innovation in product offerings and distribution strategies, supporting substantial market growth throughout the forecast period.

In Latin America and the Middle East & Africa, the market for air fryer meal kits is expected to experience steady growth, albeit from a smaller base compared to other regions. Factors such as rising urbanization, changing dietary habits, and expanding retail infrastructure are anticipated to contribute to market expansion. These regions present opportunities for both local and international meal kit providers to cater to the increasing demand for convenient, nutritious, and culturally relevant meal solutions tailored for air fryers.

This report provides an in depth analysis of various factors that impact the dynamics of Global Air Fryer Meal Kits Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Rising Disposable Income
• Growing Popularity Of Quick Meal Solutions
• Advancements In Air Fryer Technology

• Expansion Of E-commerce Platforms - The expansion of e-commerce platforms has revolutionized the way consumers shop for air fryer meal kits. With the rise of online shopping, customers now have convenient access to a wide variety of meal kits tailored for air fryers, offering diverse recipes and dietary options. E-commerce platforms provide an extensive reach, enabling manufacturers and suppliers to tap into a global market. This ease of access has significantly boosted the visibility and availability of air fryer meal kits, making them more accessible to a larger audience. Additionally, online reviews and ratings on these platforms help consumers make informed decisions, further driving the popularity and sales of these products.

  E-commerce platforms also offer a plethora of marketing opportunities for companies in the air fryer meal kit market. Targeted advertisements, personalized recommendations, and promotional deals enhance customer engagement and retention. Companies can leverage data analytics to understand consumer preferences and buying patterns, enabling them to tailor their offerings and marketing strategies effectively. Furthermore, collaborations with influencers and food bloggers on social media platforms integrated with e-commerce sites can amplify the reach and appeal of air fryer meal kits, attracting new customers and fostering brand loyalty.

  The convenience of home delivery services provided by e-commerce platforms has also played a crucial role in the expansion of the air fryer meal kit market. Consumers can now enjoy the luxury of having their meal kits delivered directly to their doorsteps, saving time and effort. This convenience is particularly appealing to busy individuals and families seeking quick and healthy meal solutions. Subscription services offered by e-commerce platforms add another layer of convenience, ensuring a steady supply of meal kits and promoting customer retention. As e-commerce continues to evolve, it is expected to further drive the growth and innovation in the air fryer meal kit market, catering to the ever-increasing demand for healthy and convenient meal options.

Restraints:

• Limited Awareness In Developing Regions
• Competition From Traditional Meal Kits
• Dependence On Regular Electricity Supply

• Skepticism About Health Benefits - Despite the growing popularity of air fryer meal kits, skepticism about their health benefits persists among some consumers. Concerns often center around the nutritional quality of the ingredients used in these kits. Critics argue that while air frying reduces oil usage compared to traditional frying, it may not necessarily translate to a healthier meal overall if the kits include processed or high-calorie components. Additionally, the perception that meal kits prioritize convenience over nutrition contributes to this skepticism, as consumers may worry that the meals might not align with their health and wellness goals.

  Another factor fueling skepticism is the lack of comprehensive long-term studies on the health impacts of air fryer cooking. While initial research suggests that air frying can reduce the intake of unhealthy fats, there is limited data on its overall effects on diet and health. This gap in research leaves room for doubt among health-conscious consumers who seek evidence-based assurances. Furthermore, the marketing of air fryer meal kits sometimes makes bold health claims that are not always substantiated by scientific evidence, leading to distrust and caution among potential buyers.

  Addressing this skepticism requires a multi-faceted approach. Manufacturers and sellers of air fryer meal kits need to prioritize transparency in their ingredient sourcing and nutritional information. Providing clear, detailed information about the health benefits and potential drawbacks of their products can help build consumer trust. Additionally, partnering with nutrition experts and conducting independent studies to validate health claims can further reassure skeptical customers. By emphasizing the genuine health advantages of air fryer meal kits and backing these claims with robust data, companies can mitigate skepticism and encourage more consumers to embrace this convenient and potentially healthier cooking method.

Opportunities:

• Expansion Into Untapped Markets
• Partnerships With Health Brands
• Introduction Of Subscription Models

• Marketing Through Social Media Influencers - Marketing through social media influencers has become a powerful strategy for promoting air fryer meal kits, leveraging the wide reach and trusted voices of influencers to engage potential customers. Influencers, especially those in the health, fitness, and culinary niches, have built loyal followings who look to them for advice and recommendations. By partnering with these influencers, brands can tap into a pre-existing, engaged audience that values the influencer's opinion. Influencers can showcase the convenience, versatility, and health benefits of air fryer meal kits through creative content, such as recipe demonstrations, unboxing videos, and personal testimonials, making the product more relatable and appealing to their followers.

  This form of marketing also allows for a more authentic and personalized approach compared to traditional advertising. Influencers can incorporate air fryer meal kits into their daily routines and share their genuine experiences, providing real-life examples of how these kits can fit into a busy lifestyle while promoting healthy eating. This authenticity resonates with followers, who are more likely to trust and act on the recommendations of influencers they admire. Moreover, influencers often engage directly with their audience, answering questions and addressing concerns in real-time, further building credibility and trust around the product.

  The impact of influencer marketing extends beyond just immediate sales. It helps build brand awareness and loyalty over time. As influencers continuously integrate air fryer meal kits into their content, their followers become more familiar with the brand and its offerings. This repeated exposure can lead to increased recognition and recall, making consumers more likely to consider the brand when making purchasing decisions. Additionally, social media campaigns involving influencers can generate valuable user-generated content, such as reviews and posts from followers trying out the meal kits themselves, creating a ripple effect of organic promotion and community building. By strategically partnering with influencers, air fryer meal kit brands can effectively expand their reach, enhance their reputation, and drive sustained growth in a competitive market.

Key players in Global Air Fryer Meal Kits Market include :

• Blue Chef
• Sun Basket
• Freshly
• Every Plate
• Dinnerly
• Peapod
• Green Chef
• Purple Carrot
• Martha and Martha

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis